Mohanad Ahmad Abed

Mr. Mohanad A. Abed is the Chief Executive Officer and Board Member of the Group, bringing extensive experience in commercial leadership, business development, digital transformation, and organizational growth.

He holds a bachelor's degree in management information systems (MIS) from the University of Colorado Denver, USA. Prior to joining the Group, he held positions at Al Rajhi Bank and Banque Saudi Fransi, including leadership roles in digital transformation and e-commerce.

With more than 25 years of experience within the Group, he has played a key role in strengthening its market position, expanding strategic partnerships with leading international brands, advancing operational excellence, and driving growth across its diverse portfolio of businesses.