Years of Experience
We envisioned creating
something wholesome for the
region. And we did it!
With a rich heritage spanning almost 50 years, Ahmed
A. Abed Holding has established itself as a cornerstone
of baking excellence in the kingdom. We began our
journey in the year 1977 by introducing dry instant yeast
(Fermipan) to the market.
We’ve flourished into a comprehensive bakery solutions
provider, offering a vast selection of over 4,500
highquality bread and pastry ingredients.
Today, we’re not just bakers of success, we’re a multifaceted
enterprise offering a full spectrum of bakery
solutions, from manufacturing and distribution to retail
and premium logistics.
To set a benchmark in producing the finest baking ingredients, blending quality with innovation, and remain driven by our commitment to consumer satisfaction, growth, and creativity.
To revolutionize the baking experience by providing superior-quality ingredients to various industry segments and fulfilling the intricate needs of artisanal bakeries and confectionery business owners.
AAA was founded as an individual establishment in 1978 and has evolved into one of the leading companies producing and distributing bakery, cake, pastry, and confectionery supplies. I take pride in our workforce, with more than 600 dedicated employees working to achieve our vision and goals and in meeting the demands of all our customers with a serious commitment to providing high-quality and diverse products.
Our journey is marked by continuous growth and development. In 1991, we bolstered our production capacity and expanded our bakery mixes factory, equipped with cutting-edge technologies and extensive expertise and know-how.
In 2001, we broadened our manufacturing portfolio and introduced the confectionery dough production line. This expansion was a testament to our steadfast dedication to the highest quality and safety standards. Our commitment was further reinforced when we proudly achieved the ISO 22000:2018 FSMS certification in 2018.
Our commitment to R&D is a fundamental part of our operations. We’ve established a specialized research and development laboratory that plays a crucial role in product innovation and meeting customer expectations.
Looking forward, we have ambitious plans to significantly formalize the additional capacity in production. That will increase from 14,000 tons to an impressive 40,000 tons annually; this strategic move and investment will position our brand, “BAKEMATE,” for even greater success in the future with the regional and global footprint from the GCC to Europe, Asia, and Africa.
I thank everyone who contributed to our company’s success; we remain committed to excellence, innovation, and leadership and promise to continue providing high- quality products.
Chief Executive Officer
inancial Department – Counterpart Manager
Business Director -Business Development
Vice President - Business Development
Head of Manufacturing
Chief Financial Officer
Head of Sales
Head of Supply Chain
Financial Controller
Factory Operation
Marketing Manager
Legal Consultant
Head of HR
Head of IT
Head of Maintenance and Operations
With nearly 47 years in the industry, we bring a wealth of knowledge and expertise to every aspect of baking.
We continually invest in research and development to provide cutting-edge products and solutions.
Our commitment to delivering high-quality, reliable ingredients ensures consistency and excellence in every bake.
We’re not just a supplier; we’re your partner in success, dedicated to supporting your bakery’s growth and innovation.
