A HUB FOR AAABED’S IMPACT INNOVATION AND NETWORKING:
HORECA Riyadh 2024 served as a melting pot for showcasing the latest trends and products across various categories such as bakery, sweets, chocolates, dairy products, and kitchen equipment. The exhibition also hosted live competitions like the Hospitality Salon Culinaire and the Barista and Mocktail Championships, which attracted participants and visitors from around the globe.
COMPOSTING :
AAAbed recently participated in HORECA Riyadh 2024, a premier exhibition for the food, beverage, and hospitality industries in Saudi Arabia. The event, held at the Riyadh International Convention & Exhibition Center (RICEC), brought together over 17,000 attendees, including local, regional, and international buyers, alongside industry leaders and innovators.
AAABED’S IMPACT:
At our booth, AAAbed unveiled innovative baking solutions and highlighted the superior quality of our ingredients, particularly for artisanal and professional baking. Engaging demonstrations and product showcases attracted a steady stream of visitors, including chefs, distributors, and industry stakeholders. This presence reinforced AAAbed’s commitment to advancing the art of baking in Saudi Arabia and beyond.
STRONG PLATFORM FOR BUSINESS DEVELOPMENT:
The event provided a robust platform for networking, collaboration, and business growth. With an estimated total of SAR 1.8 billion in deals signed during the exhibition, AAAbed is working on contributing to this thriving marketplace by forming new partnerships and strengthening existing relationships.
LOOKING FORWARD:
HORECA Riyadh 2024 was an extraordinary experience for AAAbed, allowing us to connect with our audience and share our passion for baking. We look forward to participating in future editions and continuing to contribute to the Kingdom’s flourishing food and hospitality sector, in line with Vision 2030.
