To provide added value to its professional customers by offering innovative products and solutions ideal to facilitate the production processes. We aim to be a reliable organization and inspire both our associates and customers.



Our vision is to ensure the company’s continued leadership through increased diversification and growth, with steady improvements in customer care and work force competence.

Maintain a leadership position in the field of development, production and sales in the domestic market.

Achieve a complete coverage of the geographical area of responsibility.

Retain progress rates through winning market share.

Participate in the market growth.